Frequently Asked Questions

A custom design. We mock up your key page types around your brand and your customers, then refine them with your feedback. Templates get used as a starting point for layout thinking, never as the finished product.

Your quote names a set number of revision rounds, usually two or three on the key pages. Most projects never use them all. Changes beyond that are quoted before we start them.

Yes, and we test on real devices rather than just resizing a browser window. Most Australian small business traffic arrives on mobile, so phone layouts get designed first.

Send through your logo, colours and fonts and we will build to them. If you have no brand guidelines, we can work from your logo and establish a consistent palette and type system as part of the design.

We build with semantic markup, keyboard-navigable menus, labelled form fields and colour contrast that meets WCAG AA. Full certified compliance is a larger piece of work we can quote separately if you need it.

WordPress for most projects, usually with Elementor Pro so you can edit pages visually afterwards. It is flexible, well supported, and it never leaves you dependent on one agency.

Yes. Booking systems, quote calculators, customer portals, member areas and integrations with your CRM or accounting software are all regular work. See our web development page for detail.

We build WooCommerce stores configured for Australian trading — local payment gateways, shipping zones, GST and branded order emails. Full details sit on our e-commerce page.

Regularly. Migrations need redirect mapping so you keep the rankings you have built, which is the step most rushed moves skip. We handle it as part of the project.

Speed is a build requirement, not an afterthought. We keep plugin counts low, compress images, enable caching and clear render-blocking resources, then verify Core Web Vitals before launch.

It depends on page count, custom functionality and whether you sell online. Our pricing page sets out the four standard packages. Every project gets a fixed figure in writing before work starts.

Because a five-page trade site and a fifty-product store share almost nothing. A single headline price would either overcharge the small job or badly underquote the large one.

A deposit to begin, with the balance at launch. Larger builds split into milestone payments so the cost spreads across the project rather than landing in one hit.

No. The first conversation, the scope discussion and the written quote all cost nothing, and there is no obligation afterwards.

A straightforward business site runs three to five weeks from approved scope to launch. Online stores typically take six to ten. Custom development depends entirely on what is being built.

Content, almost always. Design and build move quickly; waiting on photos, service descriptions and staff bios is what stretches a four-week project into three months. Having your content ready is the single best thing you can do.

Usually, if you tell us early. Trade shows, launches and seasonal deadlines are all workable with enough notice. We will say plainly if a date is not realistic rather than agree and miss it.

No. Everything happens on a private staging link. Your existing site stays live and untouched until the moment we switch over, and we keep a full backup of it.

We recommend suitable Australian hosting and handle the setup, but the account goes in your name. Owning your own hosting means you are never locked in, and you can take the site elsewhere whenever you like.

You do, always. If we register it on your behalf, it goes straight into an account in your name. Agencies holding client domains hostage is a known problem in this industry and we will not add to it.

Yes. Every site launches over HTTPS with a valid certificate and all internal links and redirects pointing at the secure version.

If you trade in Australia, it helps. A .com.au signals a local business to both customers and search engines, and it requires an ABN or ACN to register, which adds credibility.

You get a training session and written handover notes covering the edits you are most likely to make. From there you can manage the site yourself or put it on a care plan.

No. It is optional and cancellable. That said, an unmaintained WordPress site becomes a security risk within months, so if you are not going to run updates yourself, a plan is worth having.

Core, theme and plugin updates tested before they go live, off-site backups, uptime and security monitoring, monthly performance checks and an allowance of small content edits each month.

Care plan clients get priority response and we restore from backup if needed. Without a plan we still help, charged at our standard rate and fitted around current projects.

Often yes. Send us the address and admin access and we will audit it first, then tell you honestly whether it is worth maintaining, repairing or rebuilding.

The foundations are: keyword-led titles and meta descriptions, logical heading structure, internal linking, schema markup, an XML sitemap and Search Console setup. Ongoing content and link work is a separate retainer.

Low-competition and local terms can move within weeks. Competitive national terms take months of consistent content work. Anyone promising page one in thirty days is guessing or worse.

No, and nobody honestly can. Google does not sell placement in organic results. What we can guarantee is that the technical groundwork will not be what holds you back.